Caring for and Communicating Effectively with Seniors

“People-smart marketing” understands how your audiences think and what they want. I help you engage audiences by delivering authentic experiences around what matters most. Whether it’s simplifying complicated ideas and technologies to build ideal connections, integrating corporate brand messaging and product positioning into compelling copy, or crafting a whole new approach—I can help you bring your vision to life and make your growth a given. Areas of specialization:

• Marketing/PR—business dev, comms plans/best practices, content/messaging strategy, digital marketing, multimedia, press campaigns, product launches, speaker/outreach events, web rebranding.
• Writing/Editing/Research—articles, backgrounders, banner copy, bios, blogs, brochures, case studies, collateral, competitive analysis, customer service/technical references, email campaigns, employee comms, e-newsletters, FAQs, intranet communications, news features, press materials/kits, PowerPoint presentations, Q&As, sales gen materials, testimonials, video scripts, web plans/content/wireframes.
• Project Management—creative/web dev, cross-functional collaboration, design/schedule supervision, editing/proofing, editorial calendars, legal/fact checking, localization, metrics, style guides, third-party vendor/freelance supervision, UX, web plans/updates, project and workflow coordination.