Invention Lab: validate AgeTech products with older adults
The Invention Lab is a testbed for products focused on aging in place. It connects AgeTech founders and researchers with older adults who use, test, and critique what is being built, before it reaches the market.
Why validation with real users matters
Products for older adults are often designed for them rather than with them, which is why so many are abandoned after a few weeks. The Invention Lab exists to catch that early, while changes are still cheap.
Participants get structured feedback sessions with older adults rather than a single focus group at the end of development.
How the program is structured
The Lab is a collaboration between nonprofits, investors, and startups. A program team coordinates the ecosystem and guides validation, advisors provide field expertise, and older adults take part as testers and co-designers.
Founders come away with evidence about what works, what confuses people, and what needs to change before launch.
Who should apply
Early-stage AgeTech startups, researchers, and product teams working on independent living, caregiving, health, or connection for older adults. TODO(owner): confirm current application window and any participation fee before publishing dates.
Explore more of VillageCore
- InterGen Innovators, where many prototypes begin
- AgeTech research and the Think Tank podcast
- partner organizations in our network
- free pitch deck review for AgeTech founders
Frequently asked questions
Who takes part in the Invention Lab?
AgeTech startups and researchers, program advisors, and older adults who test and co-design the products. It is run as a collaboration between nonprofits, investors, and startups.
What do founders get out of it?
Structured validation with older adults, field expertise from advisors, and evidence about how a product performs with the people it is designed for.
Sources and further reading
VillageCore is a nonprofit uniting generations to innovate and thrive. Contact info@villagecore.org.